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 Quality Over Quantity Still Matters Ultimately, it's important to focus less on the number of followers you have, and more on the quality of content you create. Your audience will grow naturally if you put effort and time into creating engaging, informative, or inspirational content without worrying about "quick fixes" for boosts in followers. You want to play the long game on Instagram, and that starts with focusing on what you can control: the quality of the content you produce, the messages you promote, and the brand you build. Editor's note: This post was originally published in February 2016 and has been updated for comprehensiveness. Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. But here's the deal: Unless you're famous, it's really hard to amass a huge following on Instagram without some hard work. For the average person or business, growing your following takes time and attention on a daily basis. Luckily, there are a few things you can do right away to collect at least 1,000 quality followers for your personal or professional Instagram account. It's all about knowing where to invest your time and effort — by customizing your profile, curating excellent content, writing clever copy, using hashtags, and working with influencers and fans to incentivize engagement.

  Let's dive into how to gain those first 1,000 followers — from creating a follow-worthy Instagram profile to using contests to staying true to your brand. New Data: Instagram Engagement Report [2022 Version] How to Buy Instagram Followers and Likes (and Why It’s a Bad Idea) How to Get More Followers on Instagram The Best Instagram Apps to Get Followers How to Buy Instagram Followers and Likes (and Why It’s a Bad Idea) Let’s just get this out of the way: yes, you can buy Instagram followers and likes. Does this mean you should buy Instagram followers and likes? Definitely not. While many social influencers and major brands work hard to build an organic following, there are some who choose to buy followers with the hopes of increasing their social reach and engagement. Buying followers is cheap — some companies charge less than $5 for hundreds of followers. And with the growing pressure to have thousands of Instagram followers and fans, it’s understandable why some resort to buying them.

  But, while buying followers and likes may be tempting, it can severely damage your brand image and decrease overall engagement. Don’t believe me? Hootsuite created a fake Instagram account and bought 1,000 followers for just $9.95 to test how purchased followers influence audience engagement. Once their account reached 1,000 followers, they posted an image — it didn’t receive a single like or comment. buying instagram followers Buying Instagram followers may increase your number of followers, but it won’t improve your engagement — it actually damages it. And if you get caught, Instagram may remove your account for violating their community guidelines. Also, fake followers won’t buy your product or support your brand. Instead, focus on gaining authentic followers who will increase your engagement and sales. Engage your followers and grow your following with these powerful strategies, tips, and lesser-known Instagram features.

 How to Get More Followers on Instagram Create and optimize your profile Designate a content creator Edit and filter your photos Start posting Curate your Instagram content Write engaging captions Use relevant hashtags Interact with your followers Cross-promote your Instagram content Run Instagram contests Share Instagram Stories and live video Make your Instagram profile easy to follow OK, I know what you’re thinking: “It’s not that easy to gain real followers!” While it’s not exactly easy, it’s definitely possible — it just takes some hard work and dedication. Around 80 million photos are shared on Instagram every day. That’s a lot of content. Fortunately, there are some things you can do to get noticed. Let’s walk through some tactics to get real followers — fast.

  Create and optimize your profile. First things first: Customize your Instagram profile to make it look good, tell your potential followers who you are, and give them a reason to follow you. Username Start by making sure your username is recognizable and easily searchable — like your business name. If your business name is already taken, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across you. For example, the Australian activewear line Lorna Jane uses the username @lornajaneactive. instagram username optimize profile (Note: Make sure to add your full business name to the “Name” field by clicking “Edit Profile.” This will appear under your profile picture and under your username in search.) Public profile Make sure your profile is public. To make your profile public, open Instagram, click on the gear icon on your profile to open “Options,” and make sure “Private Account” is turned off. Private Account on Instagram Profile photo Choose a profile picture that's on-brand with your other social networks, like your company logo. Check out HubSpot's profile picture for reference.

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 Instagram profile picture logo hubspot Profile bio Fill your bio with delightful, actionable, and informative information about your brand. Information like this lets people know what you're about and gives them a reason to follow you. Include who you are, what you do and be sure to add a hint of personality. Here are a few examples for inspiration: @WeWork: “Make a life, not just a living.” @Oreo: “See the world through our OREO Wonderfilled lens.” @CalifiaFarms: “Crafting, concocting and cold-brewing up a delicious, plant-based future.” @Staples: “We make it easy to #MakeMoreHappen” Profile link Add a link to your bio to make it easy for people to go straight from Instagram to your website if they want to. The space allotted for URLs is precious real estate because it's the only place on Instagram where you can place a clickable link, so use it wisely. We recommend using a shortened, customized Bitly link to make it more clickable or a Linktree link to maximize the space. profile link linktree bitly instagram Notifications Enable notifications so you can see when people share or comment on your photos. This'll let you engage with them more quickly — just like a lot of companies do on Twitter. To enable notifications, go to “Settings” > “Notifications” > "Posts, Stories, and Comments". Select “From Everyone” for every category.

  Instagram notifications on from everyone settings A word to the wise: We don't recommend you link your Instagram account to Twitter and Facebook so your Instagram posts are automatically published on those other accounts. The post types are different. 2. Designate a content creator. Just like there should be one (or two) people managing your other social media accounts, there should only be one or two people managing your Instagram account. If possible, choose someone who has experience using a personal Instagram account, and therefore “gets” the platform — and be sure they know all the handy features Instagram has to offer. If you work for a large organization, you might find a lot of people want to have a say in your content. That's when an organized request or guidelines document comes in hand. This document should inform people how to request a post on your Instagram account, when, the value of the post, and why. 3. Edit and filter your photos. On Instagram, post quality matters. A lot. Your Twitter followers might forgive a few bad tweets, but a bad photo on Instagram is a big no-no. By no means do you have to take a photography course to be a good Instagram poster — nor do you have to practice for weeks before you start. But you should get familiar with basic photography tips and photo editing apps. Since Instagram is a mobile app, chances are, you will take most of the photos you post on Instagram on your mobile device — and that's expected. Here are some tips for taking great photos:

 Focus on one subject at a time. Embrace negative space. Find interesting perspectives. Look for symmetry. Capture small details. Make your followers laugh. After you take a great photo, it’s time to add a finishing touch — an Instagram filter. Instagram filters are easy to use and can help give your account a unique aesthetic. Here are a few of our favorite filters: Clarendon: Canva revealed that Clarendon is the most-used Instagram filter in the U.S. and it highlights lighter areas of an image and darkens darker areas. Valencia: This popular filter adds a yellow tint to your image — making it warmer and brighter. Valencia is a great pick for nature photography. Juno: Juno brightens the reds, yellows, and oranges in your image. Try using this filter with street and urban photography. Slumber: This filter desaturates the colors in your image and adds a haze. It makes photos feel dreamy or retro. Ludwig: Ludwig intensifies your picture’s colors and lighting, so if your image is bright, this filter will make it even brighter. It’s great to use on pictures of architecture. 4. Start posting. Once you've created and optimized your profile, have someone manning it, and know a thing or two about phone photography and photo editing, it's time to start posting. It's a good idea to have a solid number of great posts up — maybe 15 or so — before you start really engaging people and working down this list. That way, when people visit your profile, they'll see a full screen of photos instead of just a handful, so they know you'll be posting great content regularly.